For an investment advisory business

One record per client, from the first enquiry to the last renewal

An advisory relationship is long. The problem is never a single screen — it is that the agreement lives in a mailbox, the payment in a gateway dashboard, the recommendation in a chat and the client's history in somebody's memory. Here they are one record.

One client recordverification, agreement, plan, payments, history
Your own sequencethe steps run in the order your practice uses
Nothing lost to memoryevery action carries who, what and when

Registered Investment Adviser? Online sign-up is for Research Analysts today — we set an adviser practice up ourselves.Talk to us

One client, one record
Anand KulkarniClient since March · two plans · one portfolio
PAN verified against the official recordDone
Agreement signed · certificate filedDone
Four payments · your invoice seriesReconciled
Portfolio holdings & ledgerCurrent
62 messages delivered, 4 channelsOn record
Plan ends in 11 daysReminders running

Nothing on this list lives in a mailbox, a gateway dashboard or anyone's memory. It is one record, and your client sees their own version of it in your portal.

Step by step

How it actually works

No step here is a diagram. Each one is a screen, and each one leaves a record.

  1. The enquiry becomes a record, not a note

    Whoever arrives — from your site, a webinar or a referral code belonging to one of your staff — exists on one list with a note field, a next-follow-up date and a not-interested flag.

    • One list
    • Follow-up dates
    • Referral attribution
  2. Verification and the agreement happen once, properly

    PAN against the official KRA record, the agreement and Investor Charter read and signed, and a certificate that records how long each document was actually read. Filed against the client, not emailed and forgotten.

    • Official record
    • Read-tracked signing
    • Filed, not emailed
  3. The plan, the payment and the invoice are the same event

    Your gateway, your merchant account, your invoice series, your GST treatment. The fee cap is checked before payment starts. Pending payments that actually succeeded are re-checked against the gateway every ten minutes for a week.

    • Your merchant account
    • Your invoice series
    • Reconciled automatically
  4. What you deliver is delivered, and recorded

    Recommendations, model portfolios, reports on request, courses and webinars — to the clients entitled to each, on their own channels, with a delivery record per message.

    • Five things to deliver
    • Entitlement from the plan
    • A record per message
  5. The relationship is visible without asking anyone

    What they hold, what they have paid, when their plan ends, where their documents are, and what your team has done on the account. Your client sees their own version of it in your portal.

    • One view for you
    • Their own view
    • Team actions logged
In detail

What comes with it

The long-relationship problems

These are the ones that only show up in year two, and they are the expensive ones.

Renewals do not depend on remembering

Reminders daily from seven days before expiry, and a configurable win-back run for clients who have already lapsed.

Refunds at line level

A refund desk that tracks what was returned against which line of which invoice, rather than a note in a spreadsheet.

Your team, scoped

Screen-level access per person, strategy-level access on research, a full activity log and instant deactivation.

A statement that reconciles

For model portfolio clients, the holdings and returns your client sees come from the same ledger you see — weighted-average cost, with history.

Their channels, your identity

WhatsApp on your own number, your Telegram, your mailbox — with marketing on a separate pipe so a campaign can never delay an agreement.

Documents that survive

Signed agreements archived and regenerated automatically if a render ever fails.

The numbers

Figures we can stand behind

  • 1record per client, instead of four places to look
  • 4payment gateways, on your own merchant account
  • 7 dayshow long a pending payment keeps being re-checked
  • 17portal themes, light and dark
Questions

The things people ask us about this

We already have a CRM. Does this replace it?

Only if you want it to. What a CRM cannot do is verify a PAN against the official record, produce a signed agreement with reading evidence, stop a payment that would breach the fee cap, or prove a recommendation was delivered. Keep the CRM and use this for those.

Can the onboarding steps run in our order?

Yes. Each step is individually switchable and the sequence is yours. Some practices take payment first; others will not show a plan until the agreement is signed.

Whose payment gateway is used?

Yours, under your own merchant account, so the transaction charge stays between you and your gateway. Nothing routes through an OptumFlex account and we never hold client money.

What do the clients see?

Your portal, on your domain, in one of seventeen themes: their plan, their documents, their payments, their holdings where relevant, and whatever you choose to show them. Each figure is switchable.

The OptumFlex ecosystem

This isn’t just a platform. It’s an ecosystem for your business.

Onboarding, research calls, model portfolios, reports, courses, webinars, WhatsApp and a CRM — connected under your brand, so each one feeds the next. More than 64 RA businesses already grow inside it.

We’d be glad to welcome you in.Your brand, your clients, your money — we stay the technology underneath.

Try it for real
₹499a month + GST

Start for ₹499. Share only when your clients pay.

Until your first sale, that is all the core platform costs. Once clients start paying you, a small share of each sale is added — so we grow only when you do.

  • No setup or joining fee
  • Your first test customer is on usRun one customer account end to end; we reimburse its charges on request.
  • Your name, your domain, your gatewayClient money goes straight to you; your clients never see us.
Talk to us — we’ll set you up

Online sign-up is for SEBI-registered Research Analysts today. For an Investment Adviser practice, we set you up ourselves.

Welcome back

Your desk is one click away.

Publish, onboard and get paid from your own portal.

Research Analyst sign in

Someone new on this computer? Start for ₹499 a month.

Let's talk

Tell us what your desk needs to do.

A walkthrough takes about thirty minutes: onboarding and a signed agreement, a live publish, a portfolio rebalance, and the records behind them — with your first month costed on the spot.

  • +91 9560 356770Monday to Friday, 9 am to 6 pm
  • contact@optumflex.liveWe reply the same working day
  • Indirapuram, GhaziabadOperations office, OptumFlex Solutions Pvt. Ltd.
…

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